digital marketing metrics and analytics

 

Digital Marketing Metrics and analytics
1.1
Explain the stages of the sales funnel.
 
1.2
Explain the different factors that impact on sales funnel conversion rates.
 
2.1
Explain the customer experience during different stages of the sales journey and the types of data generated.
 
2.2
Explain the types of data required to evaluate success in relation to Key Performance Indicators (KPIs)
 
2.3
Compare software tools for tracking and viewing data.
 
2.4
Explain the key features of analytics software.
 
3.1
Analyse digital marketing campaign data for insights and trends.