social media marketing

 

Social Media Marketing
1.1
Explain the use of social media in digital marketing campaigns
1.2
Explain the factors to consider when creating social media marketing campaigns.
1.3 Explain the importance of identifying and measuring outcomes from marketing campaigns.
 
1.4 Explain tools for monitoring and measuring social media marketing campaigns.
 
2.1 Plan a social media marketing campaign to meet organisational goals in line with requirements.
 
2.2 Select and justify appropriate channels and digital media for a social media marketing campaign.
 
2.3 Create and implement a social media marketing campaign.
 
2.4 Add tracking tools to measure the success of a social media marking campaign.
 
2. 5 Select data to determine the success a social media marketing campaign and provide recommendations for improvement.
 
3.1 Explain the challenges in digital marketing and how they impact on social media marketing activities.
 
3.2 Explain legal and ethical issues relating to social media marketing campaigns.